Generally when we think of a particular niche, industry or topic, a specific name will come to mind. For Facebook Marketing it’s maybe Jon Loomer to many business owners, for productivity maybe Tim Ferriss is your go-to guy? Either way, these are the names that transcend their own group of followers to the point they become near celebrities. They’re the most trusted person on the net and when we have a question relating to their topics, we’ll often look to them for the answers and opinions.
The question is: How do you reach that point where you become the go-to person in your industry? even in your local area? It’s a massive challenge to be thought-of when someone brings up a topic.
The most important thing to do is to ensure you’re putting out information, and that that information is of high quality. This means that you should be sharing insightful content and tips, that people can’t get anywhere else.
This is the key reason that in-depth blog posts, like this one, are so popular at the moment. Whilst you can come across hundreds of very generic short posts on a topic, it’s the bloggers that delve into the topic and provide actionable advice and tips that offer the most value, get the most traffic and gain fans. If you can start doing this, then promote your content via social media and make sure that you’re offering something really high quality that your visitors both can’t find anywhere else and can make use of, then you’ll start to find they’ll actually begin seeking you out over your competition.
Of course this process still takes time, so you need to ensure you’re not just doing it once. But you do it consistently.
Be very approachable
It’s very important to be a real human being, so definitely show some of your personality in your blogging, but ensure you remain professional. Being down to earth can help you to show that you have integrity.
Think of it like this: People would much rather get their information from a sociable person than from a text book. This is why shows on TV that present their news in a format that consists of social interaction and friendliness, tend to perform the best. (The daily edition, 9 news now, sunrise, morning show). Be a real person, and you’ll easily build trust.
Align yourself with trusted people in your field.
Getting trusted people onboard, to blog post on your blog or even to vouch for you can build your credibility immensely.
Building a social following as a person is important especially for industries that are about information, but they’re also important in other industries. So follow these simple steps and you’ll be on your way to having a much more powerful brand and blog.
At Approximately 4pm AEST Today (18th Oct 2014) Google has released the latest update to their Search Ranking Algorithm. This update, dubbed Penguin 3.0, is targeted at penalizing sites which rely on Spam to rank.
If you’re a business owner who uses Facebook buy/swap/sell groups to advertise. You may be wasting your time — there is a way to become more efficient in doing this. If you’re interested in scheduling your Facebook Group posts, and in group posting in general, read on to learn more.